The Male Gaze
In the media, women are often objectified for the male audience, who are essentially forced to watch the objectified woman. Usage of camera shots focusing on sexualised body parts are the method this is done, which is dismemberment. This is known as the cultivation theory.
Superiority and Domination
Men are usually shown in dominant posititions, with woman usually shown as less dominant. In new dramas, they are often shown as co-operating with men as their subordinates.
Male Approval
Women usually have to seek for men's approval in different situations. Male desire and woman desired.
The Voice-over Authority
A general higher number of male voice overs, as they are more imposing and imtimidating than woman voice overs.
Irrelevant Sexualisation of Woman and Girls
Woman's products being utilised to sell male products, even if they are not completely directed towards woman.
Clowning & Exaggeration
Women are often portrayed as the less intellectual ones, with them also being more emotional and more foolish. In contrast men are usually presented in positions of power, reflective of their improved intellect and thought/
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